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MANILA — Google has launched the second year of its Gemini Academy for Mompreneurs in the Philippines, aiming to help mothers running small businesses use artificial intelligence tools as adoption of the technology accelerates across the country.
The program, which resumed this week, trains entrepreneur mothers to use Google’s AI tools for writing, research, marketing and content creation — areas that can help small businesses cut costs and expand without hiring large teams.
The new run of Gemini Academy comes as more Philippine businesses integrate AI into their operations. Data from the Philippine AI Report 2025 showed that 92% of organizations in the country used AI in some form in 2025, highlighting the speed at which the technology is spreading across industries.
Google Philippines Country Manager Prep Palacios said the program is meant to help women entrepreneurs treat AI as a business tool rather than a replacement for their judgment.
“We have to remember that AI is a tool that enhances and honors your maternal and female intuition and diskarte,” Palacios said at the launch event Monday. “It will never replace that.”
Gemini Academy for Mompreneurs is Google’s training initiative for women running businesses while balancing caregiving responsibilities. Its second year reflects a growing push to equip small business owners with practical AI skills as competition intensifies and digital tools become more central to day-to-day operations.
The training highlights Gemini, Google’s multimodal AI platform, which can be used to draft business materials and branded content. It also introduces participants to NotebookLM for research and note-taking, along with other experimental tools for image creation, audio generation and social media marketing.
Palacios said AI can help small business owners scale more efficiently, particularly those without access to full marketing or administrative teams.
“AI will give you the ‘how,’ but the ‘why’ is on us,” she said. “AI just makes it easier to scale our businesses.”
The focus on mothers running businesses reflects the weight of women-led enterprises in the Philippine economy. About 99.5% of businesses in the country are micro, small, and medium enterprises, while the Philippine Commission on Women has said 66% of those MSMEs are women-owned. The agency also said last year that 62% of newly registered businesses with the Department of Trade and Industry were owned by women.
By continuing Gemini Academy for a second year, Google is betting that AI training for mompreneurs is not just a digital literacy effort, but an economic one — aimed at helping a major segment of the country’s small-business sector stay competitive as AI moves further into the mainstream.